Leaning into the trends of our audience (middle school and high school students), we built the camp around the cliques and tribes of the teen years. The main focus of the camp is to show the kids how to step outside of themselves, build relationships with God, and learn to share that good news. By encouraging them back to the Great Commission, we remind them of all the tribes and nations who haven’t heard the good news yet. This branding project was a new way to relate to the age group and share the timeless truth of salvation and restoration.